Mac Cosmetics Partners with Caitlyn Jenner

CcSoH0WVAAECFKMCaitlyn Jenner is referred as Bruce Jenner. She is a retired decathlete who has won an Olympic gold medal and a popular American television personality. She was born in Mount Kisco, New York, United States of America. Her residence is in Malibu, California, United States. She did her college graduation at Graceland University. She was a successful college football player. She was playing until her knee injury that required surgery. Caitlyn Jenner won at the 1976 Olympics decathlon category after stringent training provided by the coach L.D. Weldon. Previously, she was identified as a male in public places.

Caitlyn Jenner revealed that she was a trans-woman. She also announced about her name change to Caitlyn Jenner, which was previously Bruce Jenner. She is said to be a famous openly communicating transgender lady in the world. She is currently starring in a television series – I am Calt. The reality show focuses on gender transition.

0226-caitlyn-jenner-getty-01-1200x630MAC Cosmetics is a world’s leading cosmetic brand. It was founded in Toronto. The headquarters of MAC is located in New York City. It is a portion of Estee Lauder Companies. The full form of MAC is Makeup Art Cosmetics. Frank Angelo and Frank Toskan are the founders of MAC. It was established in the year 1984. The majority of makeup products from MAC is targeted for professional makeup artists. It is now purchased by consumers all over the world.

MAC Cosmetics have partnered with Caitlyn Jenner to promote a limited edition lipstick. Finally Free, the rosy nude shade is priced $17. It can be purchased directly from MAC Cosmetics website or MAC authorized stores. It is expected to be launched on April 07, 2016. The funds will be sent to MAC AIDS Fund Transgender Initiative.

The company told that they are planning to expand the project in the form of programs and organizations to support the working transgender people.

d0fa7830-1634-0133-461a-0a2ca390b447MAC was originally designed for models. It is well known that models use high quality make-up cosmetics, and MAC decided to develop a product exclusively for models. But after a point of time, it was sold to general consumers. It is a major hit product in the market. MAC AIDS Fund was established in 1994. It is a public support organization. It was established to help people who are affected AIDS and HIV worldwide. The center donates funds to organizations and communities that provide service to AIDS and HIV-affected people. It also organizes educational programs to prevent the disease.

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